LA VIE EST DOUCE
For Spring Summer 2021 MONTAGUT is celebrating French art de vivre with a digital fashion show based around the theme “La Vie est Douce”. In these uncertain and stressful post Covid-19 era, this is a way to bring optimism and lighthearted thoughts into our lives. Set in a typical Parisian café, the catwalk showcases the latest collection of menswear, ladies’ wears and leather shoes and accessories to create chic and elegant silhouettes reminiscent of the French effortless café culture.
The story extends, beyond the catwalk, to scenes from everyday French lifestyle featuring other product categories of stationery, luggage, children’s wear, bedding or underwear. A lady with a camera captures life’s precious moments and remembers soft childhood memories. A man sips a café crème and sketches in his notebook, while watching the world go by… All sweet and cosy moments enjoying life with MONTAGUT.