MONTAGUT is deeply rooted in French culture and craftsmanship, and as part of our Spring/Summer 2023 launch we are collaborating with Hong Kong creative agency Merakilya. This partnership has seen the release of a capsule collection based on an original illustration whose style is innately Parisian. It tells the story of an idyllic summer’s day in Paris with places and moments in time that speak to the brand’s enduring French elegance. The romantic designs feature the iconic architecture of Parisian coffee shops and terraces, with tables and chairs displayed on the pavement and the buzz of conversation and activity humming throughout the city. We see an elegant Montagut gentleman on a bicycle pass famous landmarks as he makes his way to the next terrace. In this illustration Merakilya has captured a vibrant scene that celebrates the very best of summer in the city. .
Brittany is a region of tradition and character, characterized by long beaches, fishermen villages and great simplicity. To represent its relaxed, unpretentious vibes, Hortense drew inspiration from the sailor art of living. She designed traditional stoned house, fishing boats, marine anchors, crepes and striped Jersey t-shirts. A cold palette of blue and green hues brings to life the region’s unpredictable weather and beautiful Atlantic Ocean atmosphere.