MONTAGUT

BRAND HISTORY

L'élégance et le savoir-faire d’une entreprise familiale française fondée en 1880.

MONTAGUT is a French clothing company established in 1880. Six generations later, it is still owned by the descendants of the original founders. The brand is a symbol of quality, status and classic French elegance. We have built our expertise and outstanding footprint over more than a century from our roots in the village of Saint-Sauveur-de-Montagut in the south of France to China where the company has been present for more than 30 years with now up to 3,000 points of sale.

NOWADAYS

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NOWADAYS

INTERNATIONAL PRESENCE

What used to be a little hand-knitting family workshop has now become an international and world-renown company. For six generations it has preserved its French genuineness and know-how in order to create products of exceptional quality, elegance and taste.

2000s

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2007

AUTHORIZED COMPANY IN GUANGZHOU

MONTAGUT authorized a company in China “Guangzhou Montagut Commercial Co. Ltd.” providing better services to its mainland Chinese consumers and distributors.

2008

MONTAGUT LATITUDE LAUNCH

A new collection, MONTAGUT LATITUDE, was launched to capture the younger generation, injecting energy and liveliness into the French heritage and expert craftsmanship.

1990s

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1960s

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1963

FIL LUMIERE CREATION

Leo Gros, Georges Tinland’s son-in-law, designed an artificial yarn carrying all the features of silk. This unique material was named FIL LUMIERE (which literally means “Light Yarn”) by his inventor. From this date on, Leo Gros’ constant drive to expand the brand internationally led him to travel all over the world and enabled his FIL LUMIERE polo shirts to be known and appreciated in the Middle-East and Asia. This was the beginning of the worldwide development of MONTAGUT.

1950s

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1944

DURING THE WAR

Like lots of Ardèche’s companies at the time, La Bonneterie Cévenole helped the resistance by supplying panel vans and providing shelters to the refugees. That is the time when Georges Tinland steered MONTAGUT to produce high-end lingerie for the most demanding and quality-minded customers. It marks the beginning of a long tradition of excellence for MONTAGUT.

1950

NEW MATERIALS

The post-war years were marked by a shortage of numerous natural materials. One of them was silk. To tackle this critical issue, nylon™ and rayon are introduced as new materials for lingerie and stockings. The MONTAGUT Flower makes its debut as future emblem of the brand.

1900s

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