MONTAGUT is a French clothing company established in 1880. Six generations later, it is still owned by the descendants of the original founders. The brand is a symbol of quality, status and classic French elegance. We have built our expertise and outstanding footprint over more than a century from our roots in the village of Saint-Sauveur-de-Montagut in the south of France to China where the company has been present for more than 30 years with now up to 3,000 points of sale.
What used to be a little hand-knitting family workshop has now become an international and world-renown company. For six generations it has preserved its French genuineness and know-how in order to create products of exceptional quality, elegance and taste.
MONTAGUT authorized a company in China “Guangzhou Montagut Commercial Co. Ltd.” providing better services to its mainland Chinese consumers and distributors.
A new collection, MONTAGUT LATITUDE, was launched to capture the younger generation, injecting energy and liveliness into the French heritage and expert craftsmanship.
MONTAGUT ﬁrst entered China market through its Hong Kong headquarters, with FIL LUMIERE as our signature product which radically sped up the growth of the company.
When Pierre Gros, son of Leo, joins MONTAGUT, the company is already acquiring technical expertise in the manufacture of fully fashioned sweaters in wool, cotton, and cashmere and is becoming famous in many countries for its collections of ﬁne knitwear in all kinds of natural yarns.
MONTAGUT has become a famous brand for polo-shirts in China. The expansion of the brand took a spectacular turn at the beginning of the twenty-ﬁrst century when Pierre Gros, decided to speed up the development of the MONTAGUT brand. Preserving French style and elegance as a motto, he opened numerous stores, especially across Asia, and promoted the FIL LUMIERE knitwear to new heights.
Leo Gros, Georges Tinland’s son-in-law, designed an artiﬁcial yarn carrying all the features of silk. This unique material was named FIL LUMIERE (which literally means “Light Yarn”) by his inventor. From this date on, Leo Gros’ constant drive to expand the brand internationally led him to travel all over the world and enabled his FIL LUMIERE polo shirts to be known and appreciated in the Middle-East and Asia. This was the beginning of the worldwide development of MONTAGUT.
Like lots of Ardèche’s companies at the time, La Bonneterie Cévenole helped the resistance by supplying panel vans and providing shelters to the refugees. That is the time when Georges Tinland steered MONTAGUT to produce high-end lingerie for the most demanding and quality-minded customers. It marks the beginning of a long tradition of excellence for MONTAGUT.
The post-war years were marked by a shortage of numerous natural materials. One of them was silk. To tackle this critical issue, nylon™ and rayon are introduced as new materials for lingerie and stockings. The MONTAGUT Flower makes its debut as future emblem of the brand.
Established in the Auzène Valley near Saint-Sauveur de Montagut, Adolphe Tinland was a young entrepreneur eager to help his native Ardèche to beneﬁt from the industrial expansion. He created a silk yarn factory which could work thanks to the motive force of the river.
Committed to legacy and long-term quality, Adolphe Tinland passed down the business to his son Gaston Tinland and by doing so, to the following generations of the family.
Between the beginning of the 20th century and the First World War, Paris was known to be the cradle of fashion to the rest of the world. As soon as the war was over, Georges Tinland, the son of Gaston, created a silk knitting factory named La Bonneterie Cévenole in the suburbs of Valence. He was the ﬁrst one to sell lingerie and silk stockings with the brand MONTAGUT. His name is associated with the birth of the brand.